We have started another week off with no real news from Mitch and Ted. And that itself seems to be the news.
Sure there has been a small dust up from the annual pass hog slaughter of last week. And Business Insider – or should I say – clickbait Insider- did a stupid story on the inane details of how the transition took place. The story is a total joke. The best part is they have 2 users who complained! Wow! That’s actually hilarious. And wait for it- these users are sure that they typed in their credentials correctly. Ha ha ha!
I actually worked customer service and tech support lines for about 2 years when I first got started at Microsoft. The one thing I can tell you with 100% certainty – users don’t remember their logins and passwords – even when they say they do, and they swear it on nanna’s grave, hey actually don’t remember.
They aren’t lying necessarily- it’s just that they forget and they confuse them with other accounts. Some get real bitchy about it. I could be staring right at a screen that has the correct information for an account. A customer would be going nuts telling me it was wrong or something else. I would be like, “really- do you think we have people here who are purposely going in and changing your username and password just to fuck with you?” If you have ever worked in a job where you help people with credentials you know exactly what I am talking about. Enuf said.
Moviepass has made some big mistakes in the customer service arena no doubt. But let’s be clear, the clickbait press has gone on a total witch hunt to try and dig up any story they can to get some of the good Moviepass traffic to their site.
Imagine if Business Insider wrote a story every time a couple of people complained about their airline experience. It would be an infinite number of stories every single week. Or better, imagine they wrote a story every time a customer sent a tweet out on how they were upset about their cable company. It would never end! I mean seriously it has gotten ridiculous.
We are talking about something that costs friggin $9.99 a month here people! It costs less then going to most fast food lunches. It’s like 3 cups of decent coffee A Month!!!
This is where I am going to start sounding a little harsh, almost Hilary Clinton “deplorables” like harsh. Luckily I am not running for office here.
There is a percentage of consumers who are basically total idiots. They always want something for nothing, they think they are more important than anyone else, they are rude, and likely a bit mentally unstable.
Here’s a fun thing to think about. There are more people in prison or on parole – by a far margin- in this country than people who subscribe to Moviepass. According to the US Bureau of Justice Statistics 6,899,000 adults were under correctional supervision (probation, parole, jail, or prison) in 2013 – about 2.8% of adults (1 in 35) in the U.S. resident population. So yeh- these people are also consumers. And a big number of them are shall we say… not exactly reputable.
So if you think about a sample size like Moviepass has – with 3 Million or so customers. It’s a good enough sample size to have a good representation of the US population. So if you say 2.8% of the MP population is total whack jobs, criminals, or mental patients. You end up with at least 84,000 people who are … HRC branded deplorables.
Consumers do weird and stupid shit all the time. My favorite (True Story) is the woman who called 911 – 3 times! – because she could not get her chicken McNuggets at her local McDonald’s. Sorry- but there are just a lot of total idiots out there. My readers know that!
So for Business Insider or any other nitwit click bait online site – a couple people complaining via twitter might be enough to write a story. But you as a reader, should again take the story with a gigantic grain of salt. BI is baiting you, they want a click, and they don’t care if the story is real, if it makes any sense, or if it has any real newsworthy content at all. They simply want page views so they can make money. It’s really that simple.
Now the problem for BI and others who have enjoyed the hysteria of Moviepass traffic is that the company is becoming less and less interesting. They can only squeeze so much blood from this turnip, and now the management is not even playing along. They have basically gone dark.
The biggest news is the lack of news. No more crazy bridge loans to survive another weekend. No more big changes left for the service. No more fighting words with the theaters. It’s just plain boring.
That my friends is when things usually start to get interesting with a stock. We can all feel the quiet. We know something is up. But what?
Could it be a theater deal? Maybe some debt financing? Maybe a B/E month? Maybe a surprisingly sticky number of subs?
Or could it be an R/S again? Another short term loan with shark terms? Maybe a horrible sub drop?
I am the Moviepass optimist. I think something good is cooking in the kitchen. I think Mitch and Ted have a surprise to deliver. I think they want redemption in a big way.
The stock action – if you can call it that. Says something is going to happen – and nobody knows what!