MoviePass Model 5/1/2018 This model includes:
- Ticket Price Average $10.50
- Subs at 3 Million in April ramping to 5.8 Million in December – and January 2019 Sub 6 Million
- Slight Increase in Ad Revenue to $4.00 Per Sub by EOY
- Sub Utilization 1.35
Updated with Ted Farnsworth comments from 5/8/2018 NY Post Interview
- Lower Utilization rate based on Ted Farnsworth comments on NT Post article.
- “Farnsworth, however, disputed AMC’s figures, saying MoviePass members had actually visited the chain an average of 1.8 times in April.He added that MoviePass has slashed that number to 1.13 since it began cracking down on users who have been sharing their memberships and watching the same movie more than once.
“Anything below 1.5 for us is great, because you can make it up with other revenues” from marketing deals and other corporate tie-ins, Farnsworth told The Post.”
- Lower Average Ticket Price base on Mitch Lowe comments of increased penetration into lower cost metro areas.